Coyote vs. Acme was nearly buried before audiences could see it. Now it is showing the kind of second-weekend hold studios want. The film is projected to bring in about $15.3 million over the four-day Labor Day frame, with a domestic total near $37.8 million. On the standard three-day comparison, that works out to roughly a 27% drop from its $15.47 million opening weekend. The 27% figure is the useful comparison; the $15.3 million projection includes the holiday Monday.

What does a 27% second-weekend drop mean?

Box-office stories often focus on opening size, but the second weekend says more about whether people who saw a movie are telling friends to go. A drop of around 27% is unusually gentle for a wide release. It suggests Coyote vs. Acme is not disappearing after its first weekend, even though its opening was modest.

These are projections, not final weekend numbers. The holiday frame also makes the arithmetic less tidy, which is why the three-day comparison matters. If the estimate holds, the film will have added another solid chunk of ticket sales instead of collapsing.

Why are audiences still showing up?

Part of the appeal is the movie’s unlikely path to theaters. Warner Bros. completed it, then shelved it in 2023; reports at the time described a tax write-down rather than a normal release plan. Ketchup Entertainment later acquired the film and put it in theaters. That history turned every ticket into a small vote against the idea that a finished movie can simply vanish.

That is not the same as proof that the movie is profitable. It does explain why the release has a built-in conversation. People know Wile E. Coyote, recognize the Looney Tunes setup, and now have a real movie that was once expected to remain locked away.

Wile E. Coyote stands on an Acme truck at night in Coyote vs. Acme.
Wile E. Coyote in Coyote vs. Acme. Image: Ketchup Entertainment.

What is working beyond the comeback story?

The movie also has an easy pitch: Wile E. Coyote takes Acme to court after years of failed products, with a human lawyer caught in the middle. Will Forte leads the human side, while the animated character remains the reason to buy a ticket. That mix gives families a recognizable cartoon and adults a legal-comedy hook.

Strong word of mouth can keep a film alive after a noisy opening weekend. The current hold suggests curiosity has not burned off, but we need more weekends before calling it a breakout.

Is Coyote vs. Acme a hit yet?

Not from this number alone. A $37.8 million domestic total is a promising step for a rescued film, not a final profit statement. The movie’s costs, marketing, and the terms of the acquisition are not public enough to turn one hold into a verdict. What we can say is that audiences are giving it time—a result Warner Bros. never allowed it to earn in 2023.

That is why the second weekend matters. Coyote vs. Acme no longer looks like a curiosity that opened and vanished. It looks like a movie finding an audience after the industry had already written its ending.

The final box office will decide how far the comeback goes, but the weekend projection has already changed the story. Coyote vs. Acme was almost buried; audiences are keeping it in the conversation.